Category Archives: Build

STORIES FROM THE LIFT: How does one conquer the Market?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. A lot of people can build a product, but really figuring out what your market is and how to reach them is the biggest obstacle to LIFT your venture off the […]

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How to Become a CEO in Your Early Thirties

Many people have ideas about “what they’d do if they were an entrepreneur.” But many young MBA graduates don’t view entrepreneurship as a viable near-term career option. Simon Webster, company director, LBS alumnus, investor and LBS guest lecturer, is teaching a Strategy & Entrepreneurship course at London Business School in collaboration with Luisa Alemany, Associate […]

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STORIES FROM THE CRYPT: When does one shut a venture?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. The 100-plus EMiR sessions over the past few months have presented me with remarkable opportunities to view the repercussions of the pandemic through the eyes of a 21-year-old management graduate/alumnus AND […]

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Stories from the Thrift: Maslow’s Hierarchy of Needs Applied to Start-ups and Cofounders

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. One of the most common questions I encounter is – “How can I focus on growing my business or on thought leadership when I am struggling to make ends meet?” This […]

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How to avoid conflict with your business partner

Is your business partner from another planet? When companies are growing fast, pressures can bring personal differences to the surface, and these can become major disagreements. In the following piece, Stefano Maifreni SEMBA2012 shares his thoughts on these questions. How do you prepare for conflict, and deal with it in a professional way? Experience has […]

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Stories from the Rift: Founder – Product – Market – Fit

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a full-time entrepreneur. One of the most common questions I have encountered is – “Co-Founders and where/why/how/when do I find them?” So, is the Fit-Founder a myth? Err… The Founder-Fit… Is the Founder-Fit a […]

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Stories From The Shift – Taking That Leap of Faith

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are feeling rudderless and adrift in the vast emptiness of the unknown ocean that lies around us… Many contemplate whether they should continue with their corporate role, or take the leap of faith to become a full-time entrepreneur. One of the most common […]

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