Author Archives: Nick Mickshik

Swizzle co-founders Guillaume Jacomin MBA2022 and Capucine Codron MBA2022

Swizzle co-founder shares tips on how to recession-proof your startup

London-based Swizzle launched in August 2022 just as the UK’s economic downturn worsened. In this Q&A, cofounder Capucine Codron MBA2022 reveals why the threat of recession failed to deter her and fellow co-founder Guillaume Jacomin MBA2022 from launching a startup during an economic downturn. 5 tips for starting up in a downturn Investors don’t want […]

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Gabriel Jacobson and Michael Vardi, co-founders of Valerann

Valerann co-founders share their 10 life lessons for startups

Gabriel Jacobson MBA2017 and Michael Vardi MBA2017 began working on the prototype for London and Tel Aviv-based smart-mobility startup Valerann in their first year at London Business School. Launched in 2016 and initially conceived as a smart road stud to be used in traffic control and road monitoring, the co-founders made a shift to a […]

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Beenu Arora and Manish Chachada

Cyble: A blue-ocean-industry strategy for a deep, dark place

Beenu Arora EMBA2020 and Manish Chachada EMBA2020 share the wisdom they have acquired since founding cybersecurity startup Cyble in April 2019. This much we know Get the business fundamentals right and the funding will follow Beware the fine print – VCs may want to throw cash at you, but don’t take the ‘easy’ money The […]

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Lessons learned

Lessons learned: What I wish I’d known 12 months ago

Three entrepreneurs who recently passed through the London Business School incubator share their key lessons on launching a startup. Mistakes are a part of the learning process in any walk of life, but in business especially it is all too easy to know what you should have done in hindsight. Here three recent LBS graduates, […]

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