Author Archives: Rubina Kalra

Steve Blank on ‘getting out of the building’ during lockdown

The customer development method was created by serial entrepreneur-turned-educator Steve Blank, father of the Lean Startup Movement. While Luisa Alemany, Associate Professor of Management Practice at London Business School, was preparing for her ‘New Venture Development’ class, she decided to contact Steve Blank to get his views on identifying customers during lockdown. Steve’s well-known words […]

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