Luisa Alemany, Associate Professor of Management Practice and Academic Director of Institute of Innovation and Entrepreneurship at London Business School, writes about her latest case study which recently won an award in the EFMD Case Competition in the category of ‘Inclusive Business Model’. While growing up, Richard Bbaale saw his sister missing school due to […]
The customer development method was created by serial entrepreneur-turned-educator Steve Blank, father of the Lean Startup Movement. While Luisa Alemany, Associate Professor of Management Practice at London Business School, was preparing for her ‘New Venture Development’ class, she decided to contact Steve Blank to get his views on identifying customers during lockdown. Steve’s well-known words […]
I remember the morning, decades ago. A rookie PhD student on my first day. Someone escorted me to my laboratory bench and then drifted off. This was to be my base for the next three years. Around me purposeful chatter and tables messily piled high with electronics and buzz of other people’s experiments. I had […]