Category Archives: Zymurgist Diaries

Fundamental Attribution Error

Stories from the Locus – How can founders change their perspective to succeed

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s aim to understand how Fundamental Attribution Error (FAE) and self-serving bias are the bane for start-up founders (and investors); and what can founders (and […]

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STORIES FROM THE SCHADENFREUDE – Recognised correctly, it could lead to your secret superpower

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how schadenfreude is important to founders (and investors); and how can founders (and investors) use it to their benefit using […]

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STORIES FROM THE HUBRIS – Confidently Overcoming “Over-Confidence Bias”

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how founders continue to succumb to the overconfidence bias, and what they can do about it. Courage vs Over-confidence Courage […]

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STORIES FROM THE PARTI PRIS – Surviving “Survivorship bias”

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how various biases trick founders and why founders continue to succumb to them, and what they can do about it. […]

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STORIES FROM THE ZZZZzzzz – How can sleep make or break a startup?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In 2020’s final edition of the Zymurgist Diaries, let’s aim to understand why founders tend to throw caution to the wind and fall victim to “struggle porn” i.e. the perception/pretence of […]

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STORIES FROM THE DRIFT – How founders drift away from their friends, family, health, hobbies and sleep

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand why most Founders (and most humans) often fall prey to the “Future-positive”, “Present-hedonistic” and “Past-pessimistic” time perspectives. And, it is […]

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STORIES FROM THE PFFFFFT: The unlikely likeness between running start-ups and raising children

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s look at the similarities between running startups and parenting. While on the surface, they may seem to be worlds apart – both literally […]

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Stories from the GRIT – How can one develop entrepreneurial resilience?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are feeling rudderless and are adrift in the vast emptiness of the unknown ocean that lies around us… Many of us have never experienced such a type of existential-crisis before, where virtually all aspects of the human psyche have been stretched, tested […]

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STORIES FROM THE LIFT: How does one conquer the Market?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. A lot of people can build a product, but really figuring out what your market is and how to reach them is the biggest obstacle to LIFT your venture off the […]

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STORIES FROM THE CRYPT: When does one shut a venture?

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. The 100-plus EMiR sessions over the past few months have presented me with remarkable opportunities to view the repercussions of the pandemic through the eyes of a 21-year-old management graduate/alumnus AND […]

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