Tag Archives: Bias

Fundamental Attribution Error

Stories from the Locus – How can founders change their perspective to succeed

In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s aim to understand how Fundamental Attribution Error (FAE) and self-serving bias are the bane for start-up founders (and investors); and what can founders (and […]

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