Most entrepreneurs realise that it’s important to invest in brand – not least because they realise that most of the exit value of the business will come down to brand (rather than the original product innovation). But how do you determine brand character? How do you build a brand with no money and how deeply […]
Booster is an early-stage London Business School venture competition intended to give founders the boost they need to take their ventures to the next level. Supported by the LBS Institute of Innovation and Entrepreneurship, the competition offers students an opportunity to earn grants totaling up to more than £20,000. In the following article, LBS Entrepreneurship […]
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are feeling rudderless and are adrift in the vast emptiness of the unknown ocean that lies around us… Many of us have never experienced such a type of existential-crisis before, where virtually all aspects of the human psyche have been stretched, tested […]
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. A lot of people can build a product, but really figuring out what your market is and how to reach them is the biggest obstacle to LIFT your venture off the […]
The way to start and build a business is grounded in strategy and planning, primarily based on a logical and reasoned approach. But on its own, this is not enough, particularly when it comes to successfully executing the strategy. In the following article, Mike Kemball MBA1982 explains how to apply techniques used in change management […]
Many people have ideas about “what they’d do if they were an entrepreneur.” But many young MBA graduates don’t view entrepreneurship as a viable near-term career option. Simon Webster, company director, LBS alumnus, investor and LBS guest lecturer, is teaching a Strategy & Entrepreneurship course at London Business School in collaboration with Luisa Alemany, Associate […]
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. The 100-plus EMiR sessions over the past few months have presented me with remarkable opportunities to view the repercussions of the pandemic through the eyes of a 21-year-old management graduate/alumnus AND […]
As the start-up ecosystem bursts, it is difficult to identify a diamond in the coal mine – an opportunity worth the risk, given the high percentage of failed start-ups. Bessemer Venture Partners (BVP), an American venture capital firm, alludes to unique characteristics of fruitful investments in its Investment Memos. So, what is the secret sauce? […]
Many new ventures, deals, investments and strategies fail because they haven’t been properly tested before launch. Applying rigorous contrarian thinking with a Devil’s Advocate or military style Red Team can save time, money and reputation by avoiding mistakes and making decisions that maximise chances of success. In the following piece, Dr. Nicholas Beecroft explains a […]
When I was first starting a business, I never seemed to have enough hours in a day for myself, my health, my business, or my loved ones but found myself throwing precious minutes and hours away for others, often total strangers. Requests to pick my brain, advise on a project, serve as a sounding board, […]