Serendipitous Discovery: Interview with Omar Gabr, CEO of Instabug and Professor Julian Birkinshaw

Exciting innovations are often born by accident. Omar Gabr, CEO and Co-Founder of Instabug, experienced this first-hand with the serendipitous development of Instabug. For this reason, his innovation won the Judge’s Choice Award under the Alexander Fleming Serendipity category at the 2020 Real Innovation Awards hosted by the London Business School Institute of Innovation and Entrepreneurship.

In this video interview, Julian Birkinshaw, Professor of Strategy and Entrepreneurship at London Business School speaks with Omar about how his app became a reality.

For further information on the Real Innovation Awards, visit the RIA 2020 site HERE.


About the participants:

Professor Julian Birkinshaw was ranked 46th in the 2017 Thinkers50 list of the top global management thinkers. His main area of expertise is in the strategy and organisation of large corporations, and specifically such issues as innovation, corporate entrepreneurship, strategic agility and headquarters-subsidiary relationships.

Omar Gabr is a Co-Founder and the Chief Executive Officer at Instabug.

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