The Double Challenge of Reinvention: Why True Innovators Must First Unlearn
True reinvention rarely begins with learning something new. It begins with letting go — of habits, assumptions, and routines that once delivered success but now constrain possibility. From IKEA to RELX, this article explores why deliberate unlearning is the overlooked discipline behind lasting organisational transformation. When Michael Jordan stepped away from basketball in 1993 to […]










